{"id":18307,"date":"2025-07-04T12:13:55","date_gmt":"2025-07-04T12:13:55","guid":{"rendered":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/"},"modified":"2025-07-04T12:13:55","modified_gmt":"2025-07-04T12:13:55","slug":"nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas","status":"publish","type":"post","link":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/","title":{"rendered":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas"},"content":{"rendered":"<p><\/p>\n<div>\n<p>A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada <em>Scary Good<\/em>. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para mostrar que o futebol pode (e deve) ser imprevis\u00edvel e instintivo.<\/p>\n<p>A campanha gira em torno de nove curtas-metragens que parodiam programas de TV antigos e bizarros, como linhas de consulta ps\u00edquica, desenhos nost\u00e1lgicos e infomerciais exagerados. Logo nos primeiros v\u00eddeos, o tom j\u00e1 fica claro: em <em>Free Psychic Readings with Alexia<\/em>, a craque espanhola Alexia Putellas aparece prevendo com serenidade a queda de suas advers\u00e1rias. J\u00e1 em <em>Kyller Instinct<\/em>, Kylian Mbapp\u00e9 assume o papel de um atacante fantasmag\u00f3rico, no estilo \u201cslasher\u201d, que persegue zagueiros como um vil\u00e3o de filme de terror, tudo com muito humor e um toque afiado de criatividade.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Scary Good | Nike Football\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LZO-33SqHXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>O elenco de estrelas convocado pela Nike \u00e9 de peso: al\u00e9m de Putellas e Mbapp\u00e9, nomes como Ronaldinho, Erling Haaland, Sam Kerr, Vini Jr., Cole Palmer e Salma Paralluelo tamb\u00e9m participam dos v\u00eddeos. A mensagem da campanha \u00e9 clara: o futebol deve ser instintivo, ousado e imposs\u00edvel de ignorar. O slogan resume bem esse esp\u00edrito: <em>\u201cGive them nightmares\u201d<\/em>, ou seja, \u201cCause pesadelos\u201d.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>A campanha tamb\u00e9m acompanha dois grandes lan\u00e7amentos da marca: as novas chuteiras Phantom 6 e a experi\u00eancia interativa <em>Toma El Juego<\/em>, um evento de futebol de rua em Los Angeles. Ambas as a\u00e7\u00f5es refor\u00e7am a proposta da Nike de retomar uma narrativa mais centrada na performance esportiva, dentro de sua estrat\u00e9gia maior chamada <em>Sport Offense<\/em>, que visa colocar novamente a intensidade e a garra atl\u00e9tica no centro das aten\u00e7\u00f5es.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Outro destaque importante \u00e9 o protagonismo dado ao futebol feminino. A marca faz quest\u00e3o de dar espa\u00e7o igualit\u00e1rio para jogadoras como Putellas, Paralluelo e Kerr, n\u00e3o como um gesto simb\u00f3lico, mas como uma escolha central da narrativa, \u00a0especialmente com a Euro Feminina de 2025 j\u00e1 em andamento.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Com seu visual ousado, refer\u00eancias ao terror e uma boa dose de irrever\u00eancia, <em>Scary Good<\/em> mostra a Nike abandonando o brilho polido de campanhas tradicionais para abra\u00e7ar algo mais ca\u00f3tico, expressivo e eletrizante. \u00c9 um lembrete de que, no melhor do futebol, o mais importante \u00e9 se arriscar, incomodar e fazer os advers\u00e1rios dormirem com um olho aberto.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Veja mais sobre moda.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p>\n<p><!-- CONTENT END 1 --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para &hellip;<\/p>\n","protected":false},"author":1,"featured_media":18308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","footnotes":""},"categories":[92],"tags":[7652,1065,2779,7552,7649,7651,881,7653,7650,394],"coauthors":[393],"class_list":["post-18307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geek","tag-alexia","tag-aposta","tag-campanha","tag-good","tag-humor","tag-mbappe","tag-nike","tag-putellas","tag-scary","tag-terror"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Fagner Lopes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Obewise - Entretenimento e Network\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise\" \/>\n\t\t<meta property=\"og:description\" content=\"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-07-04T12:13:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-07-04T12:13:55+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/obewisenetwork\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@obewisenetwork\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@obewisenetwork\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#blogposting\",\"name\":\"Nike aposta no terror e no humor na campanha \\u2018Scary Good\\u2019 com Mbapp\\u00e9 e Alexia Putellas - Obewise\",\"headline\":\"Nike aposta no terror e no humor na campanha \\u2018Scary Good\\u2019 com Mbapp\\u00e9 e Alexia Putellas\",\"author\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/author\\\/fagnerlopes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Nike-Scary-Good.jpg\",\"width\":991,\"height\":556},\"datePublished\":\"2025-07-04T12:13:55+00:00\",\"dateModified\":\"2025-07-04T12:13:55+00:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#webpage\"},\"articleSection\":\"Geek, Alexia, Aposta, campanha, Good, humor, Mbapp\\u00e9, Nike, Putellas, Scary, Terror, FagnerLopes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/obewise.com.br\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/category\\\/geek\\\/#listItem\",\"name\":\"Geek\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/category\\\/geek\\\/#listItem\",\"position\":2,\"name\":\"Geek\",\"item\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/category\\\/geek\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#listItem\",\"name\":\"Nike aposta no terror e no humor na campanha \\u2018Scary Good\\u2019 com Mbapp\\u00e9 e Alexia Putellas\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#listItem\",\"position\":3,\"name\":\"Nike aposta no terror e no humor na campanha \\u2018Scary Good\\u2019 com Mbapp\\u00e9 e Alexia Putellas\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/category\\\/geek\\\/#listItem\",\"name\":\"Geek\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/#organization\",\"name\":\"Obewise Entertainment Network\",\"description\":\"Entretenimento e Network\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/\",\"telephone\":\"+5511963153854\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/abstract-logo-maker-for-corporations-1530.png\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#organizationLogo\",\"width\":4000,\"height\":4000},\"image\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/obewisenetwork\",\"https:\\\/\\\/twitter.com\\\/obewisenetwork\",\"https:\\\/\\\/www.instagram.com\\\/obewise.network\\\/\",\"https:\\\/\\\/soundcloud.com\\\/obewiseradio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/author\\\/fagnerlopes\\\/#author\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/author\\\/fagnerlopes\\\/\",\"name\":\"Fagner Lopes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#authorImage\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/wp-content\\\/uploads\\\/avatars\\\/1\\\/1668544069-bpfull.jpg\",\"width\":96,\"height\":96,\"caption\":\"Fagner Lopes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#webpage\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/\",\"name\":\"Nike aposta no terror e no humor na campanha \\u2018Scary Good\\u2019 com Mbapp\\u00e9 e Alexia Putellas - Obewise\",\"description\":\"A Nike resolveu sair do \\u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\\u00e7ada no dia 1\\u00ba de julho, a a\\u00e7\\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\\u00e9tica inspirada em filmes de terror, misturada com s\\u00e1tira e um toque de caos divertido, tudo para\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/author\\\/fagnerlopes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/author\\\/fagnerlopes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Nike-Scary-Good.jpg\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#mainImage\",\"width\":991,\"height\":556},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/index.php\\\/2025\\\/07\\\/04\\\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\\\/#mainImage\"},\"datePublished\":\"2025-07-04T12:13:55+00:00\",\"dateModified\":\"2025-07-04T12:13:55+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/obewise.com.br\\\/#website\",\"url\":\"https:\\\/\\\/obewise.com.br\\\/\",\"name\":\"Obewise\",\"description\":\"Entretenimento e Network\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/obewise.com.br\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise","description":"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para","canonical_url":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#blogposting","name":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise","headline":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas","author":{"@id":"https:\/\/obewise.com.br\/index.php\/author\/fagnerlopes\/#author"},"publisher":{"@id":"https:\/\/obewise.com.br\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/obewise.com.br\/wp-content\/uploads\/2025\/07\/Nike-Scary-Good.jpg","width":991,"height":556},"datePublished":"2025-07-04T12:13:55+00:00","dateModified":"2025-07-04T12:13:55+00:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#webpage"},"isPartOf":{"@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#webpage"},"articleSection":"Geek, Alexia, Aposta, campanha, Good, humor, Mbapp\u00e9, Nike, Putellas, Scary, Terror, FagnerLopes"},{"@type":"BreadcrumbList","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/obewise.com.br#listItem","position":1,"name":"Home","item":"https:\/\/obewise.com.br","nextItem":{"@type":"ListItem","@id":"https:\/\/obewise.com.br\/index.php\/category\/geek\/#listItem","name":"Geek"}},{"@type":"ListItem","@id":"https:\/\/obewise.com.br\/index.php\/category\/geek\/#listItem","position":2,"name":"Geek","item":"https:\/\/obewise.com.br\/index.php\/category\/geek\/","nextItem":{"@type":"ListItem","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#listItem","name":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas"},"previousItem":{"@type":"ListItem","@id":"https:\/\/obewise.com.br#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#listItem","position":3,"name":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas","previousItem":{"@type":"ListItem","@id":"https:\/\/obewise.com.br\/index.php\/category\/geek\/#listItem","name":"Geek"}}]},{"@type":"Organization","@id":"https:\/\/obewise.com.br\/#organization","name":"Obewise Entertainment Network","description":"Entretenimento e Network","url":"https:\/\/obewise.com.br\/","telephone":"+5511963153854","logo":{"@type":"ImageObject","url":"https:\/\/obewise.com.br\/wp-content\/uploads\/2022\/12\/abstract-logo-maker-for-corporations-1530.png","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#organizationLogo","width":4000,"height":4000},"image":{"@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/obewisenetwork","https:\/\/twitter.com\/obewisenetwork","https:\/\/www.instagram.com\/obewise.network\/","https:\/\/soundcloud.com\/obewiseradio"]},{"@type":"Person","@id":"https:\/\/obewise.com.br\/index.php\/author\/fagnerlopes\/#author","url":"https:\/\/obewise.com.br\/index.php\/author\/fagnerlopes\/","name":"Fagner Lopes","image":{"@type":"ImageObject","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#authorImage","url":"https:\/\/obewise.com.br\/wp-content\/uploads\/avatars\/1\/1668544069-bpfull.jpg","width":96,"height":96,"caption":"Fagner Lopes"}},{"@type":"WebPage","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#webpage","url":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/","name":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise","description":"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/obewise.com.br\/#website"},"breadcrumb":{"@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#breadcrumblist"},"author":{"@id":"https:\/\/obewise.com.br\/index.php\/author\/fagnerlopes\/#author"},"creator":{"@id":"https:\/\/obewise.com.br\/index.php\/author\/fagnerlopes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/obewise.com.br\/wp-content\/uploads\/2025\/07\/Nike-Scary-Good.jpg","@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#mainImage","width":991,"height":556},"primaryImageOfPage":{"@id":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/#mainImage"},"datePublished":"2025-07-04T12:13:55+00:00","dateModified":"2025-07-04T12:13:55+00:00"},{"@type":"WebSite","@id":"https:\/\/obewise.com.br\/#website","url":"https:\/\/obewise.com.br\/","name":"Obewise","description":"Entretenimento e Network","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/obewise.com.br\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"Obewise - Entretenimento e Network","og:type":"article","og:title":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise","og:description":"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para","og:url":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/","article:published_time":"2025-07-04T12:13:55+00:00","article:modified_time":"2025-07-04T12:13:55+00:00","article:publisher":"https:\/\/www.facebook.com\/obewisenetwork","twitter:card":"summary_large_image","twitter:site":"@obewisenetwork","twitter:title":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas - Obewise","twitter:description":"A Nike resolveu sair do \u00f3bvio e mergulhar no estranho com sua nova campanha de futebol, intitulada Scary Good. Lan\u00e7ada no dia 1\u00ba de julho, a a\u00e7\u00e3o abandona o estilo tradicional das campanhas esportivas e aposta em uma est\u00e9tica inspirada em filmes de terror, misturada com s\u00e1tira e um toque de caos divertido, tudo para","twitter:creator":"@obewisenetwork"},"aioseo_meta_data":{"post_id":"18307","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-07-04 12:23:40","updated":"2025-07-04 12:23:40","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/obewise.com.br\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/obewise.com.br\/index.php\/category\/geek\/\" title=\"Geek\">Geek<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/obewise.com.br"},{"label":"Geek","link":"https:\/\/obewise.com.br\/index.php\/category\/geek\/"},{"label":"Nike aposta no terror e no humor na campanha \u2018Scary Good\u2019 com Mbapp\u00e9 e Alexia Putellas","link":"https:\/\/obewise.com.br\/index.php\/2025\/07\/04\/nike-aposta-no-terror-e-no-humor-na-campanha-scary-good-com-mbappe-e-alexia-putellas\/"}],"_links":{"self":[{"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/posts\/18307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=18307"}],"version-history":[{"count":0,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/posts\/18307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/media\/18308"}],"wp:attachment":[{"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=18307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=18307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=18307"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/obewise.com.br\/index.php\/wp-json\/wp\/v2\/coauthors?post=18307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}