{"id":21769,"date":"2026-04-07T20:07:19","date_gmt":"2026-04-07T20:07:19","guid":{"rendered":"https:\/\/obewise.com.br\/index.php\/2026\/04\/07\/mcdonalds-cria-acessorio-curioso-para-gamers-nao-ficarem-afk-enquanto-comem\/"},"modified":"2026-04-07T20:07:19","modified_gmt":"2026-04-07T20:07:19","slug":"mcdonalds-cria-acessorio-curioso-para-gamers-nao-ficarem-afk-enquanto-comem","status":"publish","type":"post","link":"https:\/\/obewise.com.br\/index.php\/2026\/04\/07\/mcdonalds-cria-acessorio-curioso-para-gamers-nao-ficarem-afk-enquanto-comem\/","title":{"rendered":"McDonald\u2019s cria acess\u00f3rio curioso para gamers n\u00e3o ficarem AFK enquanto comem"},"content":{"rendered":"<p><\/p>\n<div>\n<p>O McDonald\u2019s decidiu resolver um problema bem conhecido de quem joga online. Levantar por alguns minutos para comer pode ser o suficiente para ser punido por inatividade e at\u00e9 expulso da partida. Pensando nisso, a rede lan\u00e7ou o Archie, um pequeno acess\u00f3rio criado para manter o personagem em movimento enquanto o jogador faz uma pausa r\u00e1pida para comer. <\/p>\n<p>O dispositivo foi apresentado pelo McDonald\u2019s T\u00fcrkiye e tem um formato inspirado nos Arcos Dourados da marca. Ele se encaixa nos anal\u00f3gicos do controle e mant\u00e9m os comandos pressionados, evitando que o jogo identifique o jogador como ausente. A ideia \u00e9 simples, quase um hack f\u00edsico, mas conversa direto com a rotina de quem joga partidas online mais intensas. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">McDonald\u2019s has launched a \u201cPro Gamer Menu\u201d that comes with a gadget designed to stop players going AFK mid game  <\/p>\n<p>The device, called Archie, clips between a controller\u2019s sticks to keep your character moving while you eat, but it&#8217;s only available in Turkey <a href=\"https:\/\/t.co\/6WiSntMdUF\">pic.twitter.com\/6WiSntMdUF<\/a><\/p>\n<p>\u2014 Dexerto (@Dexerto) <a href=\"https:\/\/twitter.com\/Dexerto\/status\/2040125870258422205?ref_src=twsrc%5Etfw\">April 3, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/figure>\n<p>O Archie n\u00e3o \u00e9 vendido separadamente. Ele acompanha o chamado Pro Gamer Menu, dispon\u00edvel apenas por delivery. O combo inclui um Big Mac, batata frita m\u00e9dia, refrigerante m\u00e9dio e oito onion rings. O acess\u00f3rio \u00e9 oferecido como brinde para quem pede esse menu espec\u00edfico. <\/p>\n<p>Segundo o McDonald\u2019s, a inspira\u00e7\u00e3o veio da observa\u00e7\u00e3o de comportamentos reais. Muitos jogadores j\u00e1 improvisam solu\u00e7\u00f5es para n\u00e3o ficarem AFK durante pequenas pausas. A marca decidiu transformar esse h\u00e1bito em um produto oficial, misturando utilidade e bom humor em uma a\u00e7\u00e3o de marketing voltada ao p\u00fablico gamer.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>A campanha foi desenvolvida em parceria com a ag\u00eancia TBWA Istanbul e, por enquanto, est\u00e1 limitada \u00e0 Turquia. Isso refor\u00e7a o car\u00e1ter experimental da a\u00e7\u00e3o e aumenta o interesse de colecionadores e f\u00e3s de a\u00e7\u00f5es inusitadas da marca. <\/p>\n<p>N\u00e3o \u00e9 a primeira vez que o McDonald\u2019s flerta com o universo dos games, mas o Archie chama aten\u00e7\u00e3o por resolver um problema real de forma direta. \u00c9 um exemplo de como marcas est\u00e3o cada vez mais apostando em ideias simples e conectadas ao dia a dia do p\u00fablico para gerar engajamento e conversa nas redes.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Veja mais sobre design.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Relacionado<\/em><\/h3>\n<\/p>\n<p><!-- CONTENT END 1 --><\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O McDonald\u2019s decidiu resolver um problema bem conhecido de quem joga online. Levantar por alguns minutos para comer pode ser o suficiente para ser punido por inatividade e at\u00e9 expulso da partida. Pensando nisso, a rede lan\u00e7ou o Archie, um pequeno acess\u00f3rio criado para manter o personagem em movimento enquanto o jogador faz uma pausa &hellip;<\/p>\n","protected":false},"author":1,"featured_media":21770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","footnotes":""},"categories":[92],"tags":[3705,10844,10845,698,7215,3088,10843,202,4073,750,642],"coauthors":[393],"class_list":["post-21769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geek","tag-acessorio","tag-afk","tag-comem","tag-cria","tag-curioso","tag-enquanto","tag-ficarem","tag-gamers","tag-mcdonalds","tag-nao","tag-para"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"O Archie n\u00e3o \u00e9 vendido separadamente. 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