{"id":22447,"date":"2026-06-14T15:47:59","date_gmt":"2026-06-14T15:47:59","guid":{"rendered":"https:\/\/obewise.com.br\/index.php\/2026\/06\/14\/o-xbox-oferecera-otimos-jogos-e-hardware-mas-de-forma-sustentavel-afirma-satya-nadella\/"},"modified":"2026-06-14T15:47:59","modified_gmt":"2026-06-14T15:47:59","slug":"o-xbox-oferecera-otimos-jogos-e-hardware-mas-de-forma-sustentavel-afirma-satya-nadella","status":"publish","type":"post","link":"https:\/\/obewise.com.br\/index.php\/2026\/06\/14\/o-xbox-oferecera-otimos-jogos-e-hardware-mas-de-forma-sustentavel-afirma-satya-nadella\/","title":{"rendered":"O Xbox oferecer\u00e1 \u00f3timos jogos e hardware \u2013 mas de forma sustent\u00e1vel, afirma Satya Nadella"},"content":{"rendered":"<p><\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29935\" src=\"https:\/\/windowsclub.com.br\/wp-content\/uploads\/2017\/01\/satya-nadella-wins-micro.jpg\" alt=\"\" width=\"766\" height=\"568\" srcset=\"https:\/\/windowsclub.com.br\/wp-content\/uploads\/2017\/01\/satya-nadella-wins-micro.jpg 766w, https:\/\/windowsclub.com.br\/wp-content\/uploads\/2017\/01\/satya-nadella-wins-micro-300x222.jpg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\"\/><\/p>\n<p style=\"text-align: justify;\">Ap\u00f3s o fim da gest\u00e3o Phil Spencer, agora est\u00e1 nas m\u00e3os de Asha Sharma resolver os problemas pendentes e tornar a marca mais rent\u00e1vel. Enquanto Xbox \u00e9 a segunda maior editora do jogos do mundo, o potencial da marca pode ir muito mais al\u00e9m do que hoje est\u00e1. Isso justamente foi dito por Satya Nadella, CEO da Microsoft, em uma recente entrevista.<\/p>\n<p style=\"text-align: justify;\">O chefe da Xbox, Nadella, pede um rumo sustent\u00e1vel para jogos e hardware. Ele deseja rentabilizar muito mais com os jogos e hardware Xbox e as estrat\u00e9gias mudaram completamente.<\/p>\n<p style=\"text-align: justify;\">Em entrevista ao Hard Fork Live, Nadella explicou que a Microsoft v\u00ea seu papel no mercado de jogos como inalterado. O <strong>Xbox deve continuar desenvolvendo jogos de alta qualidade e hardware poderoso<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cQueremos continuar fazendo o nosso papel: criar \u00f3timos jogos e bons consoles, mas precisamos fazer isso de uma forma economicamente <strong>sustent\u00e1vel<\/strong>\u201d, disse Nadella.<\/p>\n<\/blockquote>\n<p>\u00c9 claro que estas declara\u00e7\u00f5es est\u00e3o sendo interpretadas da pior maneira poss\u00edvel por muitos meios de comunica\u00e7\u00e3o. Como se a Ubisoft, Capcom ou a pr\u00f3pria Sony tamb\u00e9m n\u00e3o passaram por dificuldades e precisassem ser sustent\u00e1veis. Isso n\u00e3o \u00e9 segredo a ningu\u00e9m que empresas precisa de lucro forte e Nadella acredita que a marca Xbox pode entregar muito mais do que est\u00e1 entregando \u2013 basta arrumar a casa.<\/p>\n<p>Essa declara\u00e7\u00e3o refor\u00e7a coment\u00e1rios feitos anteriormente pelo executivo, nos quais ele destacou que a Microsoft destinou investimentos expressivos ao Xbox ao longo dos anos, permitindo que a divis\u00e3o de jogos expandisse suas opera\u00e7\u00f5es e desenvolvesse novas iniciativas. Segundo ele, parte desse crescimento foi viabilizada por recursos provenientes de outras \u00e1reas da empresa.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Microsoft CEO Satya Nadella talks about the big Xbox \u201creset\u201d. He says Microsoft invested a lot of money over the years but Xbox needs to become a sustainable business model. <\/p>\n<p>Instead of subsidizing, Nadella wants to monetize gaming.<a href=\"https:\/\/t.co\/RNt8eycfvw\">pic.twitter.com\/RNt8eycfvw<\/a><\/p>\n<p>\u2014 Oliver Darko (@oliver_drk) <a href=\"https:\/\/x.com\/oliver_drk\/status\/2065864429288276306?ref_src=twsrc%5Etfw\">June 13, 2026<\/a><\/p>\n<\/blockquote>\n<p>Agora, a prioridade passa a ser construir um modelo de neg\u00f3cios sustent\u00e1vel e rent\u00e1vel para o longo prazo. O executivo tamb\u00e9m demonstrou confian\u00e7a na lideran\u00e7a de Asha Sharma, afirmando apoiar os esfor\u00e7os da CEO para fortalecer a sa\u00fade financeira e o futuro da divis\u00e3o Xbox.<\/p>\n<p style=\"text-align: justify;\">Para os jogadores de Xbox, esta declara\u00e7\u00e3o tamb\u00e9m deve ser um sinal claro de que, apesar de todos os rumores, not\u00edcias falsas, discuss\u00f5es sobre novos modelos de neg\u00f3cios, estrat\u00e9gias de plataforma e poss\u00edveis reestrutura\u00e7\u00f5es, a<strong> Microsoft continuar\u00e1 a apostar no seu pr\u00f3prio hardware e nas grandes produ\u00e7\u00f5es de jogos.<\/strong><\/p>\n<p style=\"text-align: justify;\">Asha Sharma j\u00e1 tem um plano tra\u00e7ado para fazer isso e agora est\u00e1 investindo no mercado de consoles \u2013 diferente de Phil Spencer que tinha uma vis\u00e3o mais \u201cque tudo era Xbox\u201d, tamb\u00e9m o foco maior ser\u00e3o em IPs consagradas e que muitas est\u00e3o adormecidas h\u00e1 anos sem rentabilizar ou fator importante \u00e9\u00a0 a crise de mem\u00f3ria RAM que torna os consoles muitos caros. S\u00e3o muitas estrat\u00e9gias.<\/p>\n<p>\u00a0<\/p>\n<p><!-- CONTENT END 2 -->\n\t<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s o fim da gest\u00e3o Phil Spencer, agora est\u00e1 nas m\u00e3os de Asha Sharma resolver os problemas pendentes e tornar a marca mais rent\u00e1vel. Enquanto Xbox \u00e9 a segunda maior editora do jogos do mundo, o potencial da marca pode ir muito mais al\u00e9m do que hoje est\u00e1. Isso justamente foi dito por Satya Nadella, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":14636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","footnotes":""},"categories":[86],"tags":[],"coauthors":[393],"class_list":["post-22447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xbox"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ap\u00f3s o fim da gest\u00e3o Phil Spencer, agora est\u00e1 nas m\u00e3os de Asha Sharma resolver os problemas pendentes e tornar a marca mais rent\u00e1vel. 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